PPT On TYPES OF MARKETING

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TYPES OF MARKETING Presentation Transcript:
1.TYPES OF MARKETING

2.Holistic Marketing
The holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and inter dependencies.

3.Relationship Marketing

4.Integrated Marketing
Integrated marketing occurs when the marketer devises marketing activities and assembles marketing programs to create, communicate, and deliver value for consumers such that “the whole is greater than the sum of its parts.”
Two key themes are that (1) many different marketing activities can create, communicate, and deliver value and (2) marketers should design and implement any one marketing activity with all other activities in mind.

5.Internal Marketing
Internal marketing is the task of 
hiring, training, and motivating able employees
who want to serve customers well.

6.Performance Marketing

7.Types of Corporate Social Initiatives
Corporate social marketing
Cause marketing
Cause-related marketing
Corporate philanthropy
Corporate community involvement
Socially responsible business practices