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Thursday, November 14, 2013

PPT On The Importance of Intellectual Property


The Importance of Intellectual Property Presentation Transcript:
1.The Importance of Intellectual Property

2.Intellectual Property
Is any product of human intellect that is intangible but has value in the marketplace.
It is called “intellectual” property because it is the product of human imagination, creativity, and inventiveness.

Businesses have thought of their physical assets, such as land, buildings, and equipment as the most important.
Increasingly, however, a company’s intellectual assets are the most important.

4.The Four Key Forms of Intellectual Property

A patent is a grant from the federal government conferring the rights to exclude others from making, selling, or using an invention for the term of the patent.

A trademark is any word, name, symbol, or device used to identify the source or origin of products or services and to distinguish those product or services from others.

A copyright is a form of intellectual property protection that grants to the owner of a work of authorship the legal right to determine how the work is used and to obtain the economic benefits from the work.

8.Trade Secrets
A trade secret is any formula, pattern, physical device, idea, process, or other information that provides the owner of the information with a competitive advantage in the marketplace.

9.Common Mistakes Firms Make in Regard to Protecting Their Intellectual Property

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