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Thursday, May 19, 2011

PowerPoint Presentation On Sony Ericsson

PPT On Sony Ericsson



1. Objective of the study
The main objective of this study is that through this study I can learn the behavior of the customer.

this study is also beneficial for company because in this research the main focus on customer satisfaction of Sony mobile so through this research company can get information about the customer test and what customer want

2. Mobile industry in India
India's galloping wireless industry, the world's fastest growing major mobile market.
India now has more than 200 million mobile phone users.
Emerging Rural Mobile Market in India.
our average ARPU remains one of the lowest in the world As per the latest performance reports from TRAI, all India blended ARPU for GSM at the end of the latest quarter was Rs 261 while that for CDMA was Rs. 176 .

3. SONY Ericsson
Our mission is to establish Sony Ericsson as the most attractive and innovative global brand in the mobile handset industry.

We care about people and the environment.

Respect and responsibility.

Corporate code

Supplier social responsibility code

4. Sony Ericsson signed The Copenhegen Communique
Unplug the charger
Our commitment
In 2009, Sony Ericsson reformatted the company’s climate related goals from intensity based to absolute.
By 2015 reduce the total greenhouse gas emissions from the full life cycle of Sony Ericsson’s products by 15% (based on 2008 year levels) By 2015 reduce the total greenhouse gas emissions from Sony Ericsson’s internal activities by 20% (based on 2008 year levels)
Our performance
Between 2007 and 2008, we managed to reduce the total greenhouse gas emissions from a total of 64 426 057 kg CO2 equivalents* in 2007 to a total of 57 390 998 kg CO2 equivalents in 2008. A large part of this reduction was due to reduced business travel. 

5. Major Findings
youths use largely mobile phone approximately 50%

most customer influence to the brand of the product then quality influence to customer and Service comes in end of the important factors.

Recently most customer like multimedia mobile set .

largest customer group Refers Nokia mobile then customer like Sony Ericsson.

6. SWOT Analysis
Strength –
Sony come on 2nd position in sale of the product.
Quality of the Sony Ericsson is Good
Sony Ericsson sound is good.
Best picture quality
Sony Ericsson camera is also good.
Sony corporation is the branded company in electronic product.

High price is one of the weakness.
Poor Battery
Display screen is poor
Complex function
Most of the customers are loyal

7. Opportunity:-

36% customer not loyal if Sony provide good Quality then there existing provider it is golden chance for growth.
If Customer change their mobile then most of the customer purchase the Sony.


the main threat is improve the brand comparison with Nokia.
Very hard to Change the customer loyalty.

8. Conclusions
Maximum peoples in India come from middle income class so most of them consider the price as a prime factor while they purchase a mobile phone. They get maximum satisfaction when they buy it on reasonable price.
Since the maximum purchase is made by the youth, they prefer the multimedia handset than the simple model so there is a greater scope for the multimedia handsets.
Customer perceives Sony Ericsson as a second most reliable brand in india so there is a great opportunity exists to increase the market shares.

9. Thanks

PowerPoint Presentation On Small And Medium Enterprises

Small And Medium Enterprises PPT


PowerPoint Presentation On Social Networking

PPT On Social Networking



1. What is Online Social Networking?
From a conceptual standpoint, online social networking is no different than traditional networking and socializing. You meet people and get to know them by sharing information about each other. Those you like and/or share interests with become part of your "network." The marketing magic kicks in when those in your network start talking about you. Your reputation spreads by word-of-mouth. The Internet and related technology have taken networking to the next level, expanding each individual’s reach and exposure through online marketing. Where traditionally people gather in person to network ― at the same time and place as others ― members of online networking groups are not limited by time or geography. Each group member can interact 24/7 from any location worldwide. Consequently, online networking techniques are very different from in-person networking.

2. Use of Social Networking sites in Marketing & Management
Social networking online is one of today’s hottest trends. Many, however, wonder how social networking can help their careers or businesses and exactly how to get started with this online marketing technique.

Social networking sites have become so popular because of following characteristics :-

Social sites are evolving in nature, they change from day to day thanks to the contributions of it’s members – this is why they are so successful. As the platform evolves constantly, so should you approach to using this medium!

3. How To Interact Through Social Networking
Ways to interact are numerous. The first order of business is to decide what your marketing goals are with respect to social networking. While "finding new friends" is a sufficient personal reason for social networking, business marketing goals need to be more specific. Are you an individual looking for a job or freelance work? Do you want to gain exposure for your product, brand or company? Are you looking for potential employees or contractors? Do you want to get prospects interested enough to visit your Website or contact you? Your goals will dictate what you put on your profile and social networking home page, as well as who you look for to become part of your network.
After you’ve decided on your purpose for online networking, choose which social networking Website(s) you will participate in.

4. Where to Network Online
You can find a comprehensive list of social networking sites here, I am familiar with those listed below. They will give you an idea of the range of opportunities you will find at social networking Websites:
Yahoo! 360 ( Yahoo!'s social networking site is in beta as of this writing. The unique feature here is your Yahoo! 360 space is cross-promoted with other Yahoo! products, such as with your reviews on Yahoo! Local and your Yahoo! Groups. Like many social networking sites, you can also host a blog on the server.
MySpace ( This is the mother of social networking sites. Originally dominated by teens, there are reports of the "graying of myspace" as older people and businesses are also networking on the site. It may be worth your while to spend some time there to see if your target customers hang out there.
LinkedIn ( LinkedIn is excellent for professional, career-related online marketing because it focuses exclusively on business and professional networking. You will find interfaces to connect with classmates or colleagues (both past and present); find service providers or clients; post or find a job; and ask or answer business-related questions.

5. Whom To Interact With
The people you want to associate with (i.e. make "friends" or be "connected" to) will depend largely on your goals. There are several types of people you will want to consider contacting. Each can help you in different ways, so consider looking for more than one type of "target friend:"
Customers and Consumers: People who will benefit from what you do, consume or buy your products or services, and rave about you to their friends.
Others Within Your Industry: People with whom you can network, share resources and cross-promote with.
Media and Publishers: People who work for, or can influence, publications you would like to be mentioned in (e-zines, newspapers, Websites, etc).
Consultants: People who may want to hire or purchase products from you.
Event, Company or Organization representatives: People who operate businesses and associations that support your industry.

6. How Social Network Marketing can grow your business marketing profits?
Social Media Marketing create opportunities to:
Adds a human element (you) to your business or product
Engage with customers directly but informally while hanging out online
It is fun and simple to do once you know how
Get traffic to your website
Create buzz around your website, product or service or brand
Create inbound links to your website for the search engine ranking benefit
Creates loyalty and trust

7. How to "do" Social Networking?
Working your Network
There are several things can be done to become more approachable:

- Your page is the first thing people see when researching you, so keep it appealing.
Add new content to your page often, giving people a reason to visit regularly.

Like all worthwhile business relationships, online networks must be nurtured. Make the effort to do so, and over time you will reap the rewards.

8. How to "do" Social Networking? Marketing For Business Profits
should define your audience, locate your potential customers, build a social relationship with them and promote your brand and website. What you choose to do on these sites depends on what your business needs. In most communities it is recommended to not start out by promoting your brand or website. If you start out by “spamming” you are likely to get kicked out of that social community. The site administrators will most likely ban you from returning. Being too direct in your sales pitch could also scare people away

9. Platform for growth
Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can receive direct feedback from their customers and targeted markets.

10. Why Social Networking ?
Popularity :-Social media has been adopted by a critical mass of the population which means it is important for organizations to have a social media presence. Generally, some official presence is better than none even if a specific strategy has not been defined.
Advertising :-Social media is an enormous advertising platform. Organizations are able to target individuals based upon specific interests shared on social media. For example, if an individual watches a YouTube video about jogging, a shoe company can serve an ad or a coffee company can target ads to individuals who post that they are tired on social media sites.

11. Customers :- One thing is Crystal clear that . Customers are the King and the days of marketer & seller are gone. Mass is moving to Social networking sites so companies will also follow where there customers go .

Awareness :- Some organizations actively use social media in their marketing plan to keep the brand fresh in customers' and non-customers' minds. Linking with an organization on a social media site allows the organization to stay connected with individuals who may or may not be customers instead of relying on them to initiate a contact only when they are looking for additional information.

12. How organizations use social media
Among the goals for which social media can be used are:
Customer service, e.g. direct response to customer complaints
Broadcasting updates, announcements, news, e.g. additional PR resource
Behind the scenes look at the organization

13. Thanks

PowerPoint Presentation On Retail

PPT On Retail



1. What is Retail??
Retail Philosophy — “By The People, For The People and of The People”
Retailing involves selling products and services to consumers for their individual or family use. As the final link between consumers and manufacturers, retailers are a vital part of the business world. Retailers add value to products by making it easier for manufactures to sell and consumers to buy.

2. Industry Evolution
Traditionally retailing in India can be traced to
The emergence of the neighborhood ‘Kirana’ stores catering to the convenience of the consumers
Era of government support for rural retail: Indigenous franchise model of store chains run by Khadi & Village Industries Commission
1980s experienced slow change as India began to open up economy.
Textiles sector with companies like Bombay Dyeing, Raymond's, S Kumar's and Grasim first saw the emergence of retail chains
Later Titan successfully created an organized retailing concept and established a series of showrooms for its premium watches
The latter half of the 1990s saw a fresh wave of entrants with a shift from Manufactures to Pure Retailers.

3. Industry Evolution…..
For e.g.Reliance Fresh, Subhiksha and Nilgiris in food and FMCG; Planet M and Music World in music; Crossword and Fountainhead in books.
Post 1995 onwards saw an emergence of shopping centers,
mainly in urban areas, with facilities like car parking
targeted to provide a complete destination experience for all segments of society
Emergence of hyper and super markets trying to provide customer with 3 V’s - Value, Variety and Volume

4. At year end of 2000 the size of the Indian organized retail industry is estimated at Rs. 13,000 crore

Overall, India’s retail sector is expected to grow from its current $350 billion to $427 billion by 2010 and $635 billion by 2015.

5. Retailing formats in India
It Located mainly in metro cities, in proximity to urban outskirts. Ranges from 60,000 sq ft to 7,00,000 sq ft and above. They lend an ideal shopping experience with an amalgamation of product, service and entertainment, all under a common roof.Examples include Shoppers Stop, Piramyd, Pantaloon.
Specialty Stores:
Chains such as the Bangalore based Kids Kemp, the Mumbai books retailer Crossword, RPG's Music World and the Times Group's music chain Planet M, are focusing on specific market segments and have established themselves strongly in their sectors.

Discount Stores:
As the name suggests, discount stores or factory outlets, offer discounts on the MRP through selling in bulk reaching economies of scale or excess stock left over at the season. The product category can range from a variety of perishable/ non perishable goods
Department Stores:
Departmental Stores are expected to take over the apparel business from exclusive brand showrooms. Among these, the biggest success is K Raheja's Shoppers Stop, which started in Mumbai and now has more than seven large stores (over 30,000 sq. ft) across India and even has its own in store brand for clothes called Stop!.

6. For more please refer our PPT. Thanks...

PowerPoint Presentation On Mutual Funds

PPT On Mutual Funds



1. What is Mutual fund
“A pool of money managed by an investment company”
Fund operated by an investment company that raises money from shareholders and invests it in stocks, bonds, options, commodities or money market.

Professional expertise
Low cost of asset management
Ease of process
Well regulated
Convenient Administration
Return Potential
Choice of schemes
Tax benefits
Well regulated

The aim of growth funds is to provide capital appreciation over the medium to long- term. Such schemes normally invest a major part of their corpus in equities. Such funds have comparatively high risks.

4. Money Market Fund
Money market / liquid funds invest in short-term (maturing within one year) interest bearing debt instruments. These securities are highly liquid and provide safety of investment, thus making money market / liquid funds the safest investment option when compared with other mutual fund types.

5. Hybrid funds
As the name suggests, hybrid funds are those funds whose portfolio includes a blend of equities, debts and money market securities. Hybrid funds have an equal proportion of debt and equity in their portfolio.
Debt/Income funds
Funds that invest in medium to long-term debt instruments
issued by private companies, banks, financial institutions,
governments and other entities belonging to various sectors
(like infrastructure companies etc.) are known as Debt /
Income Funds.

6. Gilt Funds
Commodity Funds
Real Estate Funds
Exchange Traded Funds (ETF)
Fund of Funds

7. Main Factors affecting Mutual Fund Industry in India
Movement in Global Markets
India – Potential 'Services Capital' of the World

8. 5 reasons why mutual funds score over stocks
Power of knowledge
Solid structure
Offering solutions
Tax neutral

9. Thanks

PowerPoint Presentation On Pester Power

PPT On Pester Power



1. Objectives of the Study

The paper plans to study the impact of TV Advertisements on School Going Children. It proposes the following:
To study what pester power is?
To study the drivers of “Pester Power”.
To study the tools used by the companies to target kids.
To study the various ways to control Pester Power.

Pester Power is the name given to Marketing Techniques which encourage children to nag their parents to purchase a particular product.

It is repeated nagging of influencing their parents to buy advertised or fashionable items.

Over 95% of kids have pestered their parents for a product promoted on TV, according to a new survey by

3. Kids –the chief design element of commercials
Videocon with Sharukh Khan
Kids with celebrities like the Big B in the Hajmola ad make a still more lethal combination.
Surf excel advertisement.

4. Influence of Children in Family Decision Making Process
Children constitute three different markets:
the primary,
the influencer,
the future market.
Children have not been observed to have a large impact on instrumental decisions such as how much to spend but rather play a role while making expressive decisions such as color, model, brand, shape, and time of purchase.
Kids have a lot of information because of exposure to television, other media, and friends.

5. Media strategies for children
Marketers use television as a medium of communication
Young children are able to differentiate between a TV program and a commercial but are unable to understand the intent of an advertisement until they are 8-10 years of age
Advertising to children avoids any appeal to the rational, emphasizing instead that ads are for entertainment and "enjoyable for their own sake“
Celebrities and cartoon characters are commonly used by marketers

6. expenditure for pester power
Industry spending on advertising to children has exploded in the past decade, increasing from a mere $100 million in 1990 to more than $2 billion in 2000.

Teens influence more than $50 billion adult spending every year and pester an adult 25 times on an average before the desired product or experience is finally bequeathed.

7. Pester Power in India
Arrival of niche channels like the Cartoon Network, Hungama and Toonami .
In 2005- 120 million tween (children between 8-12 years of age) were present.
Out of which 45 million live in urban areas – contribute whopping Rs. 20,000 crore.
Ad spend per year on products Horlicks and Complan is 12 to 15 per cent of the total i.e. close to Rs 5000 to 6000 crore.
Eg.Nestle India - Rs 1507.1 million in December 2002, Britannia Industries spent Rs 906.3 in March 2002 Cadbury India which spent Rs 876.7 million in December 2002.

8. For more please refer our PPT. Thanks

PowerPoint Presentation On LIC




India has a deep rooted history.

1818 I saw the advent life insurance business in India with the establish of the oriental life insurance company in India.

In 1914, the Government of India started publishing returns of Insurance Companies in India.

An Ordinance was issued on 19th January, 1956 nationalizing the Life Insurance sector and Life Insurance Corporation came into existence in the same year

2. The IRDA opened up the market in August 2000 with the invitation for application for registrations. Foreign companies were allowed ownership of up to 26%.

Parliament passed a bill de-linking the four subsidiaries from GIC in July, 2002.

Globalization will provide opportunities to the customers.

Better production with more reasonable and affordable prices.

The customer will get better services.

It will enhance the saving rate.

Long term funds for infrastructure development will be available to the country.

It will secure for India larger inflow of foreign capital need to sustain our GDP growth.

We live in the information age. People are becoming more aware of the importance of insurance in their life.

Today, natural disasters on a large scale occur regularly and even terrorism is increasing day by day. Specialized software is used in actuarial science to accurately predict life expectancy and mortality. But natural disasters are difficult to predict.

5. When LIC was formed in 1956 through the amalgamation of 225 private companies, its business objectives complemented its social objectives. The main objective is to spread life insurance to every nook and corner of the country especially rural areas, to socially and economically backward classes and provide them reasonably-priced financial cover against death.

Even today after 50 years, the core value of social commitment has not changed. What have changed in recent times are customers’ expectations and the environment in which the life insurance sector operates.

6. Insurance companies in India:
IRDA has so far granted registration to 12 private life insurance companies and 9 general insurance companies. If the existing public sector insurance companies are included, there are currently 13 insurance companies in the life side and 13 companies operating in general insurance business.









Reliance Life Insurance

HDFC Incorporated in 1977 with a share capital of Rs 10 Crores, HDFC has since emerged as the largest residential mortgage finance institution in the country. The corporation has had a series of share issues raising its capital to Rs. 119 Crores.

The gross premium income for the year ending March 31, 2007 stood at Rs. 2,856 Crores and new business premium income at Rs. 1,624 Crores. The company has covered over 8,77,000 lives year ending March 31, 2007.

HDFC Bank: World Class Indian Bank- among the top private banks in India.
HDFC AMC: One of the top 3 Amc’s in India- Preferred investment manager.
Intel net Global: BPO services for international customers.
CIBIL: Credit Information Bureau India Limited.
HDFC Chubb: Upcoming Private companies in the field of General Insurance.
HDFC Mutual Fund
HDFC reality. COM: Helps to search properties in all major cities in India
HDFC securities

11. Broadly HDFC has its influence spread into 4 major area these are:

Financial Expertise :a joint venture of leading financial services groups
Range of Solutions:
HDFC has a range of individual and group solutions, which can be easily customized to specific needs

Endowment Plans
Money Back Policy
Group Insurance Policy
Term Insurance Policy

LIC has an excellent money back policy which provides for periodic payments of partial survival benefits as long as the policy holder is alive. 20% of the sum assured is payable after 5, 10, 15 and 20 years and the balance 40% is payable at the 20th year along with accrued bonus.
LIC offers 66 different plans; plans are formulated for specific occasions – whole life plans, term assurance plans, money back plan for women, child plans, plans for the handicapped individuals, endowment assurance plans, plans for high worth individuals, pension plans, unit linked plans, special plans, social security schemes – diversified portfolio of products. HDFC SLIC could diversify its product portfolio. It could add more plans for high worth individuals and women.

15. Objective of LIC:
Spread Life Insurance widely and in particular to the rural areas and to the socially and economically backward classes with a view to reaching all insurable persons in the country and providing them adequate financial cover against death at a reasonable cost.

Maximize mobilization of people's savings by making insurance-linked savings adequately attractive.

Conduct business with utmost economy and with the full realization that the moneys belong to the policyholders.

Act as trustees of the insured

16. Mission/vision:
Mission "Explore and enhance the quality of life of people through financial security by providing products and services of aspired attributes with competitive returns, and by rendering resources for economic development."
Vision "A trans-nationally competitive financial conglomerate of significance to societies and Pride of India."


Domestic image of HDFC supported by Prudential’s international image is strength of the company.
Strong and well spread network of qualified intermediaries and sales person.
Strong capital and reserve base.
The company provides customer service of the highest order


Heavy management expenses and administrative costs.
Low customer confidence on the private players.

Insurable population –According to ING only 10% of the population is insure which represents around 30% of the insurable population. This suggests more than 300m people, with the potential to buy insurance, remain uninsured.
There will be inflow of managerial and financial expertise from the world’s leading insurance markets. Further the burden of educating consumers will also be shared among many players.

Reorganization of PSU’s. The all PSU’s have started to redefine their services to attract customer’s attention.
A few foreign Insurance companies have been permitted to increase their number branches and its entry has taken away some business of the existing companies.

India’s top insurance company and best among Public sector company.
Provide better infrastructure than any other Public company.

Average waiting time for the customer is 15 to 20 minutes.
No separate customer care unit

Setup a marketing cell at the local branch.
Ensure that policies are diversified across several customer segments

21. THEREATS: Growth of private players has led to shifting emphasis from public sector companies.

The products of HDFC Std. LIFE & LIC are no doubt very good and it provides the customized solution to its customer the products offerings are made so very flexible and adaptable in order to get with the customer requirements. All the products and the special offering at LIC loaded with lot of benefits for the customer. LIC is always there to serve its customers with great speed. LIC has a wide network of branches amongst the private sector insurance companies.

23. Thanks

PowerPoint Presentation On Lean Manufacturing Sysytem In Management

Lean Manufacturing Sysytem In Management PPT



1. What is lean manufacturing ???.
Lean manufacturing evolved out of lean thinking which means removal of waste.

Waste specifically means any activity which absorbs resources but creates no value.

Lean manufacturing is a systematic approach for identifying and eliminating waste in operations through continuous improvement.

Pre 20th century

20th century

Ford starts the ball rolling

Toyota develops lean thinking

3. Techniques of Lean manufacturing
“ A management philosophy which seeks to integrate all organizational functions ( marketing, finance, design, engineering, production, customer service….) to focus on meeting customer needs and organizational objectives.”

4. JIT (Just in time)
Just-in-time (JIT) is an inventory strategy implemented to improve the return on investment of a business by reducing in-process inventory and its associated Carrying costs.

KAIZEN is Japanese word for improvement. Kaizen was first implemented in several Japanese businesses during the country's recovery after World War II, including Toyota, and has since spread to businesses throughout the world.

6. 5 S
SEIRI:- Sorting
SEITON:- Simplifying
SEISO:- Sweeping, systematic cleaning or shining
SEIKESTSU:- Standardizing
SHITSUKE:- Sustaining

The term six sigma comes from the field of statistics. Six Sigma approach has broadened to include such things as programme and project management tools and rules all of which are complementary to lean manufacturing.

Kanban means "sign" in Japanese, and is a visual
reactive re-order point control system.

Another lean manufacturing tool, which is focused
on the objective of zero breakdowns.

There are two types of manufacturing system
simulation: computer and manual. This approach
enables operators to "buy-in" to the design of
the manufacturing system.

Over production
Order processing

In 1986 Motorola invented Six Sigma, a quality and business improvement methodology that is revolutionizing industry.Two decades and two Malcolm Baldridge Awards later, Motorola is still finding new ways to reinvent itself using this techniques.
Dan Tegel, Global Director, Digital Six Sigma Business
Improvement Motorola

11. In 1980s US economy was facing downtrend as companies like Motorola were experiencing many problems.

Like increasing complaints about warranty claims for defective products.

Motorola sold its TV division Quasar to Matsushita, which is a Japanese electronic company.

12. They found that Japanese management focused on preventing errors at the source therefore dramatically reduces the defects and the cost for rectifying them.

In 1987 Galvin launched a long term quality program called “The Six Sigma Quality Program”.

By 1992, Motorola aimed to achieve the overall quality level of 5.4 defects per million, a little less than Six Sigma which is 3.4 defects per million

Upper management at the time generally thought increasing quality meant increasing cost. The use of Six Sigma proved the opposite was true. One of Motorola’s most significant contributions was to change the discussion of quality from the one where quality levels were measured in percentages (parts per hundred) to a discussion of parts per million. During inspiration from Motorola, many other corporates across the world began to adopt the Six Sigma methodology and the concept began to be loosely described as “ The Second Industrial Revolution.”

14. Thanks

PowerPoint Presentation On FDI




1. Portfolio investment
Investment that does not involve obtaining a degree of control in a company

Foreign Direct Investment
Purchase of physical assets or a significant amount of the ownership (stock) of a company in another country to gain a measure of management control

2. Advantages of FDI

Increase investment level and thereby income & employment
Increase tax revenue of government
Facilitates transfer of technology
Encourage managerial revolution through professional management
Increase exports and reduce import requirements
Increase competition and break domestic monopolies
Improves quality and reduces cost of inputs

3. Limitations of FDI

Flow to high profit areas rather than main concern areas
Through their power and flexibility, MNC can undermine economic autonomy and control
Sometimes interferes in the national politics
Sometimes engage in unfair and unethical trade practices
Sometimes result in minimizing / eliminating competition and create monopolies or oligopolistic structures

4. FDI equity limit-Automatic route
Insurance – 26%
Domestic airlines – 49%
Telecom services- Foreign equity 74%
Private sector banks- 74%
Mining of diamonds and precious stones- 74%
Exploration and mining of coal and lignite for captive consumption- 74%

FDI requiring prior approval
Defense production – 26%
FM Broadcasting - 20%
News and current affairs- 26%
Broadcasting- cable, up-linking – 49%
Trading- wholesale cash and carry, export trading, etc., 100%
Tea plantation – 100%
Development of airports- 100%
Courier services- 100%

5. 100% FDI permitted in India

Engineering & Manufacturing sectors
Roads & Highways, Ports and Harbors
Industrial model towns/industrial parks
Hotels & Tourism
Pollution Control and Management
Advertising & Film industry
Power generation (hydro-electric, coal/lignite, oil or gas based)
Information Technology including E-Commerce

6. Factors affecting FDI

Profitability: Attract where return on investment is higher
Costs of production: Encouraged by lower costs of production like raw materials, labor .
Economic Conditions: Market potential, infrastructure, size of population, income level etc
Government policies: Policies like foreign investment, foreign collaboration, remittances, profits, taxation, foreign exchange control, tariffs etc.
Political factors: Political stability, nature of important political parties and relations with other countries.

7. FII

Foreign Institutional Investors (FIIs) are allowed to invest in the primary and secondary capital markets in India through the portfolio investment scheme (PIS). Under this scheme, FIIs/NRIs can acquire shares/debentures of Indian companies through the stock exchanges in India

8. List of companies in which FII investment is allowed upto limits fixed by companies as indicated against their names

Amtek Auto Ltd (74%)
Advanta India Limited 49%
Amtek India Ltd (74%)
Ahmednagar Forgings Ltd (74%)
Anant Raj Industries Ltd. (40%)
ANG Auto Ltd (49%)
Apollo Hospitals (74%)
Aptech Ltd (74%)
Arshiya International Limited (49%)
Bombay Rayon Fashions Ltd (40%)


The main objective of the study is to know about in which sector the industries are invest our money FDI or FII.
To identify factors which inhibit higher FDI or FII flows and suggest remedial steps.
To examine policy reforms towards mergers and acquisition for attracting FDI or FII
To suggest changes in institutional apparatus and organizations, both in Centre and States, for attracting the FDI or FII flows.


The result of all these efforts are encouraging: the inflow of foreign capital has been steadily rising year to year so that FDI is better then FII
Investors based in many countries have taken advantage of the India-Mauritius bilateral tax treaty to set up holding companies in Mauritius which subsequently invest in India, thus reducing their tax obligations.
By industry, the largest destinations for FDI are electrical equipment (including computer software and electronics), services, telecommunication & transportation.

11. Thanks

PowerPoint Presentation On Share Market

Share Market PPT


PPT On Stock Exchange


Service Marketing Assignment On Stock Exchanges


Stock Market Movements PPT


PowerPoint Presentation On Emotional Branding

PPT On Emotional Branding



Emotional branding is a very powerful means of increasing
one’s market share and creating brand loyalty by triggering emotions of customers.



Functional Benefit
Emotional Benefit
Social Benefit


Consumers buy, People live.

Product fulfill needs, experiences fulfill desires.

Identity is recognition. Personality is about character and charisma!

5. Conclusion…………………..


6. Thanks
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