PowerPoint Presentation On Emotional Branding

PPT On Emotional Branding

Download

Description:

1. THE ONLY FACTOR BECOMING SCARCE IN
A WORLD OF ABUNDANCE IS HUMAN ATTENTION.
--KEVIN KELLY
Emotional branding is a very powerful means of increasing
one’s market share and creating brand loyalty by triggering emotions of customers.

2. COLOUR BRANDING

COLOURS HAVE THE ABILITY TO CHANGE PEOPLE’S EMOTIONS.
HOW
COLOR PREFERENCES AFFECT YOUR BRAND AND
MARKETING STRATEGY ?

3. UNDERSTANDING THE EMOTIONAL BRAND BENEFIT
Functional Benefit
Emotional Benefit
Social Benefit

4. KEY MANDATES FOR EMOTIONAL BRANDING:

Consumers buy, People live.

Product fulfill needs, experiences fulfill desires.

Identity is recognition. Personality is about character and charisma!

5. Conclusion…………………..

EMOTIONAL BRANDING IS THE NEW MANTRA………

6. Thanks