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INDUSTRY ANALYSIS Presentation Transcript:
1.INDUSTRY ANALYSIS
2.Trends in Economic Forces:
Interest rates
Home sales
Oil prices
Emerging markets
3.Trends in Technological Forces:
Portable information devices and electronic networking
Alternative energy sources
Precision farming
Virtual personal assistants
Genetically altered organisms
Smart, mobile robots
4.Trends in Political-Legal Forces:
Enforcement of U.S. antitrust laws
Taxation and labor laws
Government bureaucracy
World Trade Organization
5.Trends in Socio-cultural Forces:
Demographics
Increasing environmental awareness
Growing health consciousness
Expanding seniors market
Impact of Gen Y
Declining mass market
6.Identifying External Strategic Factors:
Issues priority matrix- used to identify and analyze developments in the external environment
External strategic factors- key environmental trends that are judged to have both a medium to high probability of occurrence and a medium to high probability of impact on the corporation
7.Relative Power of Other Stakeholders
Government
Local communities
Creditors
Trade associations
Special interest groups
Unions
Shareholders
8.Industry Evolution
Fragmented industry- no firm has a large market share and each firm only serves a small piece of the total market in competition with other firms.
Consolidated industry- domination by a few large firms, each struggles to differentiate products from its competition
INDUSTRY ANALYSIS Presentation Transcript:
1.INDUSTRY ANALYSIS
2.Trends in Economic Forces:
Interest rates
Home sales
Oil prices
Emerging markets
3.Trends in Technological Forces:
Portable information devices and electronic networking
Alternative energy sources
Precision farming
Virtual personal assistants
Genetically altered organisms
Smart, mobile robots
4.Trends in Political-Legal Forces:
Enforcement of U.S. antitrust laws
Taxation and labor laws
Government bureaucracy
World Trade Organization
5.Trends in Socio-cultural Forces:
Demographics
Increasing environmental awareness
Growing health consciousness
Expanding seniors market
Impact of Gen Y
Declining mass market
6.Identifying External Strategic Factors:
Issues priority matrix- used to identify and analyze developments in the external environment
External strategic factors- key environmental trends that are judged to have both a medium to high probability of occurrence and a medium to high probability of impact on the corporation
7.Relative Power of Other Stakeholders
Government
Local communities
Creditors
Trade associations
Special interest groups
Unions
Shareholders
8.Industry Evolution
Fragmented industry- no firm has a large market share and each firm only serves a small piece of the total market in competition with other firms.
Consolidated industry- domination by a few large firms, each struggles to differentiate products from its competition
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