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Tuesday, August 7, 2012

PowerPoint Presentation On Mahindra And Mahindra

PPT On Mahindra And Mahindra

Presentation Transcript:
1. Mahindra And Mahindra


3. Introduction
Mahindra & Mahindra group is one amongst the big business houses of India. The Mahindra Group’s Automotive Sector is in the business of manufacturing and marketing utility vehicles and light commercial vehicles, including three-wheelers Mahindra & Mahindra was set up in 1945 as Mahindra & Mohammed. The name was changed from Mahindra & Mohammed to Mahindra & Mahindra in 1948. Mahindra & Mahindra Limited, the flagship company of the Group, was set up as a franchise for assembling general purpose utility vehicles from Willys, USA. The Group exports its products to several countries in Europe, Africa, South America, South Asia and the Middle East.

4. Product
There are two segments:-
1. Passenger 2. Loading
Passenger segments include - TATA IRIS, TATA VENTURE, TATA WINGER, TATA MAGIC, Mahindra Alfa, TVS king, Bajaj ape, Maruti Omni etc. Loading segments include - TATA ACE, TATA 207, TATA 407, TATA ACE, Mahindra GIO Compact Truck etc.

5. Product-
TATA IRIS Specifications :- Engine - 611 cc- Single Cylinder water cooled diesel engine Maximum Power - 11 HP Maximum Torque - 31 NM Top Speed - 55 kmph Gear Box - 4 fwd + 1 reverse (Synchromesh with cable shift) Brakes - Hydraulic Drum Type Tyres - 12” Radial Seating - 4+1 Fuel Tank Capacity - 10 Liters

6. Profile of Users
TATA IRIS is bought mostly by Lower – Middle class people whose income ranges from 1,20,000 to 3,00,000 Rs. per year TATA WINGER is bought mostly by lower upper middle class and upper middle class people whose income ranges from 3 lakh to 8 lakh Rs/year

7. Marketing Research
Analysis of BOP Analysis of 5 seater and 9+1 seater vehicle Analysis of customer preference about BOP

8. Hypothesis
Null hypothesis Ho = There are no customers in a favor of 5 seating and 9+1 seating Alternate hypothesis H1= 60% customer are in a favor of 5 seating and 9+1 seating H1= More than 60% customer are in a favor of 5 seating and 9+1 seating. H1-= Less than 60% customer are in a favor of 5 seating and 9+1 seating.

9. Findings/Strategy
Most of the customers prefer C.N.G. vehicles in the market Most of the customers are satisfied with the availability of spares in the market. There should be at least 4 variants in 9+ seater. 9+ seater should be for professional employee, school, college, tour, hotels and organizational purpose.

10. Thank You.

1 comment:

Mahindra Jeep Diesel said...

Its true that accessorizing your car can make it look great. Customizing your car or using car accessories can make your vehicle look absolutely awesome. The right kind of accessories which suits the look of the car is also important. I have a Mahindra Jeep diesel and I customized it and used car accessories and now it looks so awesome. In fact whenever I drive, everybody on the road looks at my car and I feel so happy!

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