Search PPTs

Monday, August 6, 2012

PowerPoint Presentation On Distribution Management of HUL

PPT On Distribution Management of HUL

Presentation Transcript:
1. Distribution Management of HUL

2. Introduction
 Hindustan  Unilever  Limited  (‘HUL’),  formerly  Hindustan  Lever  Limited  (it  was  renamed  in  late  June  2007  as  HUL) India's  largest  Fast  Moving  Consumer  Goods  company HUL  is  also  one  of  the  country's  largest  exporters

3. Analysis of Distribution Management of HUL
We  have  analyzed  the  distribution  network  of  HUL from the following  aspects:
1. Evolution of HUL’s distribution management
2. Distribution network & Channel design
3. Approaches to rural distribution

4. Evolution of HUL’s distribution management
The first phase of the HUL distribution management had wholesalers placing bulk orders directly with the company The focus of the second phase, which spanned the decades of the 40s, was to provide desired products and quality service to the company‘s customers The highlight of the third phase was the concept of "Redistribution Stockist" (RS) who replaced the RWs

5. Channel Design
Hindustan Lever Limited (HUL) has two types of channel selling: Regular (traditional) retail channel Direct Selling Channel in the name of Hindustan Lever Network(HLN)

6. Channel structure
Redistribution stockists:-
Sales  Margin:  4.76%  which  includes  cash  discount,  unloading  expenses  from  depot,  distribution  expenses  to  retailers,  incentive  schemes  &  other  incidental  expenses.   Modes  of  transport  used:  Rickshaw,  tempo.   Incentive  schemes   Software  systems  and  Information  System:  UNIFY  8.3  (Developed  by  IBM  &  CMC).  This  software  needs  to  be  synchronized  daily  and  the  system  updates  any  information/  incentive  schemes  /  sales  figures  etc  to  and  from  the  common  shared  platform.   Areas  of  Operations Selling  Operations:   sells  the  goods  to  ‐  
 o Wholesaler
 o Retailers  

7. Thank You

No comments:

Related Posts Plugin for WordPress, Blogger...

Blog Archive