PPT On TATA NANO v/s MARUTI 800
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Description:
1. INDIAN AUTOMOBILE INDUSTRY
In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that Indian automobile industry will achieve mass motorization status by 2014.
2. INDIAN AUTOMOBILE COMPANY
India is the 11th largest Passenger Cars producing
countries in the world and 4th largest inHeavy Trucks.
3. Distribution
So far we know TATA, it’s business has been extended to the overseas i.e. to the Europe, Africa, U.S & Australia.
Hence it has n-number of showrooms in India & outside of India.
The exclusive showrooms are the best distribution channels for TATA itself.
4. Idea generation
“I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”.
RATAN TATA
source:- Business standard
5. Why the name Nano?
Nano stands for superior technology and small in size. This is what this car depicts and hence the name Nano.
6. For More Please Refer Our PPT. Thanks.
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