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Tuesday, January 4, 2011

PowerPoint Presentation On Pest Analysis

 Pest Analysis PPT


Pest Analysis Presentation Transcript:
1. What is PEST Analysis?
This analysis is essential for an organization before beginning its marketing process Consists of internal environment and external environment

2. Break up of PEST
Political Factors
Economic Factors
Socio Cultural Factors
Technological Factors

3. Political Factors
This is the most important influence on the regulation of any business. How stable is the political environment? Influence the Government Policy / Law on your business Government’s position on Marketing Ethics Government’s policy on the economy Government’s view on culture under religion

4. Political Factors - Contd.
Political System is responsible for Law Making. Immediate laws which affect any business in general are Central Excise, Sales Tax/ VAT, Corporate Income Tax, Personal Income Tax & Service Tax Environmental Protection Law Controls if any on Marketing Strategies Like Marketing / Advertising of Cigarettes, Tobacco, Alcohol etc.

5. Political Factors - Contd..
Control on Pricing like sugar, drugs etc. Government Policies on the Economy Role of Public Sector Role of Private Sector Role of Joint Sector

6. Economic Factors
Government outlook towards Bank Financing Interest Rates Exchange Rate Mechanism Incentives for Exports Restrictions for Imports Inflation Labour Policies

7. Economic Factors - Contd.
Level of Government Spending Avenues for Capital Creation Size of the Capital Market Role of the Regulator Type of the Instruments Nature of the Investors

8. Economic Factors - Contd.
Business Cycles Monsoon Energy Availability Cost of Energy

9. Socio-Cultural Factors
 Demographics Distribution of Income Social Mobility Life Style Changes Consumerism Educational Levels

10. For more please refer our PPT. Thanks.

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