PowerPoint Presentation On Media Planning

PPT On Media Planning

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Media Planning Presentation Transcript:

1. Media –planning is the series of decisions involved in delivering the promotional message in most effective manner to the number of potential customers at lower cost. In brief,media planning includes the answer to following 5 W’S 2 WHERE: where are potential customers located?

2. 1 WHOM: whom do we want to reach?
2 WHERE: where are potential customers located?
3 WHAT: what type of message is to be communicated?
4 WHICH: which media is to be selected for communicating with our target audience?
 5 WHEN: when ad is to be issued?

3. Press models Cinema models Computer media planning models

4. Insufficient information Inconsistent terminologies Time pressures Difficulty measuring effectiveness Inadequate expertise Difficulty in cost comparison

5. Thanks.