PowerPoint Presentation On 4 P' s Of Marketing

PPT On 4 P' s Of Marketing

This PPT is provide information about 4p' s Of Marketing.It is presented by Rajesh Sharma (Reader & HOD-MBA KITE-SOM Jaipur)

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4 P' s Of Marketing Presentation Transcript:

1. THE NEW DEFINITION:
A CRITICAL EVALUATION (Old) “Marketing is the process of planning and executing the conception,pricing, promotion, and distribution of ideas, goods, and services to createexchanges that satisfy individual and organizational objectives.” American Marketing Association, March 1985 (New) "Marketing is an organizational function and a set of processes forcreating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.“ American Marketing Association, August 2004

2. The first distinction is the explicit identification of marketing as an organizational function. The second distinction in the new definition is the extension of the concept of exchange to specifically mean “customer relationships” The third distinction is the identification of the benefits of marketing to all “stakeholders”. A fourth distinction is the move away from the delivery of “products” (defined as “ideas, goods, and services”) to the delivery of “value”.

3. MARKETERS ADD TO THE 4 P'S OF MARKETING TO GAIN COMPETITIVE ADVANTAGE - Experts have different opinion on how many P’s are there and I have taken the concept of 8 P’s to explain that it’s time to think beyond the traditional 4 P’s concept. But now, times have changed. With new social media networking trends and rapidly changing competitive environments, there is more to consider. Think about adding a few new concepts to the list: People, Passion, Personalization and Profitability.

 4. People
In order to differentiate your company from the rest, you need to have a people strategy. This entails developing an environment where people are free to act (decision-makers), free to think (innovators) and are able to contribute to the overall vision of the company (committed) .

5. Passion One of the reasons so many people start a new business in the first place is because of passion. Make sure to carry the passion throughout everything you do. Marketing strategists call this branding

 6. Thanks.