Presentation On MARKETING CONCEPTS
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MARKETING CONCEPTS Presentation Transcript:
1.MARKETING CONCEPTS
2.DEFINITION- Marketing
Is is a social process by which individuals and groups obtain what they need and wants through creating, offering and freely exchanging products and services of value with others”-Philip Kotler.
3.EVOLUTION
THE PRODUCT CONCEPT(1850-1940)
THE SELLING CONCEPT(1940-1950)
THE MARKETING CONCEPT(1950-..)
THE SOCIAL MARKETING CONCEPT (1980- TILL DATE).
4.THE SOCIAL MARKETING
This concept holds that the organization’s task is to determine the needs, wants and interest of target market and deliver the desired satisfactions more effectively and efficiently.
5.Peter F. Drucker
“A healthy business cannot exist in a sick society, hence dysfunctional society problems (sanitation, illiteracy, family problem, safe drinking campaigns, AIDS, etc.) must be tackled by the organizations”.
6.Peter F. Drucker
Companies must consider society’s problems as an opportunity which will
Improve corporate image
Raise brand awareness
Improve customer loyalty and,
Build sales
7.MODERN APPROACH
Is to create satisfied, delighted and intoxicated customers.
Relationship marketing
Customer-life time value
Target marketing
Every employee is market focused
Every customer is a marketer
8.Environment
Demographic environment
Economic environment
Natural environment
Technological environment
Political-legal environment
Socio-cultural environment
Download
MARKETING CONCEPTS Presentation Transcript:
1.MARKETING CONCEPTS
2.DEFINITION- Marketing
Is is a social process by which individuals and groups obtain what they need and wants through creating, offering and freely exchanging products and services of value with others”-Philip Kotler.
3.EVOLUTION
THE PRODUCT CONCEPT(1850-1940)
THE SELLING CONCEPT(1940-1950)
THE MARKETING CONCEPT(1950-..)
THE SOCIAL MARKETING CONCEPT (1980- TILL DATE).
4.THE SOCIAL MARKETING
This concept holds that the organization’s task is to determine the needs, wants and interest of target market and deliver the desired satisfactions more effectively and efficiently.
5.Peter F. Drucker
“A healthy business cannot exist in a sick society, hence dysfunctional society problems (sanitation, illiteracy, family problem, safe drinking campaigns, AIDS, etc.) must be tackled by the organizations”.
6.Peter F. Drucker
Companies must consider society’s problems as an opportunity which will
Improve corporate image
Raise brand awareness
Improve customer loyalty and,
Build sales
7.MODERN APPROACH
Is to create satisfied, delighted and intoxicated customers.
Relationship marketing
Customer-life time value
Target marketing
Every employee is market focused
Every customer is a marketer
8.Environment
Demographic environment
Economic environment
Natural environment
Technological environment
Political-legal environment
Socio-cultural environment
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