PPT On Fashion Marketing
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Description:
1. FASHION2. FASHION MARKETING:
FASHION MARKETING IS A PROFESSION THAT TAKES THE LATEST TRENDS AND DESIGNS IN CLOTHING AND COMMUNICATES THEM TO A TARGET MARKET IN SUCH A WAY THAT THE CONSUMER
IS NOT ONLY AWARE OF THE PRODUCT, BUT WANTS TO AND ULTIMATELY DOES BUY THE PRODUCT.
3. FASHION IN INDIA: INDIA TAKES ON THE WORLD
4. CHANGING FACE OF INDIAN FASHION
Emergence of mall culture
Boutiques
Fashion on the ramp
Beauty pageants
Budding designers
5. INDIAN FASHION TAKES ON THE WORLD!
Indian apparel exports (US$)
2000 5342.8 million
2008 6086.4 million
Lists of indian fashion shows:
India Fashion Week
Seasons India :: Indian Fashion Shows
Lakme India Fashion Week
Wills Lifestyle India Fashion Week .
6. INDIAN FASHION TAKES ON THE WORLD!
IN COMPARISON TO INTERNATIONAL BRANDS
INDIAN DESIGNERS ARE STEPPING UP TO THE WORLD STAGE
NOWHERE ON THE GLOBAL SCENE
7. WHY IT ALWAYS A “BUT”………………
NO SUPPORT FROM INDIAN CORPORATE HOUSES.
WE DON’T HAVE INDIAN DESIGNERS ON THE WESTERN FRONT.
FASHION HAS BEEN CONTAGIOUS.
WE ARE TOO ETHNIC.
8. CONCLUSION:
Indian fashion industry has come at par with international standards. It has become one of the most happening and revenue generating industry of India. The people like to dress in style which is accepted globally.
