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Creative Advertising Presentation Transcript:
1.Creative Advertising
2.Objectives of advertising
Outdoor advertising increases brand awareness by reminding consumers of a product as they travel through their day.
Unlike radio, TV, newspaper, and Internet advertising, outdoor is hard to ignore.
3.Street Furniture
Bicycle racks
Bus benches
Bus shelters
Kiosks
Shopping malls
Sidewalks
4.Transit
Airports
Buses
Golf carts
Trains
Subways
Taxicabs
Creative Advertising Presentation Transcript:
1.Creative Advertising
2.Objectives of advertising
Outdoor advertising increases brand awareness by reminding consumers of a product as they travel through their day.
Unlike radio, TV, newspaper, and Internet advertising, outdoor is hard to ignore.
3.Street Furniture
Bicycle racks
Bus benches
Bus shelters
Kiosks
Shopping malls
Sidewalks
4.Transit
Airports
Buses
Golf carts
Trains
Subways
Taxicabs
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