PPT On Football Academy

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Football Academy Presentation Transcript:
1.Falcons Academy

2.Outline
Overview
An example of an investment in young players
What I propose to do
Expected design of the academy
Marketing Plan
Estimated costs and Expected revenue
Conclusion
References

3.Football is the most popular game in the world
Many people see football as the gate of fame and fortune
Large number of talented young players who can’t find the appropriate chance
The number of football Academies in Egypt isn’t parallel with the size of this market

4.Overview
An example of an investment in young players
What I propose to do
Expected design of the academy
Marketing Plan
Estimated costs and Expected revenue
Conclusion
References

5.What I propose to do
Creating an integrated environment (Practical & Theoretical)
Powerful infrastructure
 2 Football piches        Equipped GYM        Fitting Rooms
 Clinic            Hostels            Lecture rooms  
Professional Staff
 Technical Manager        2 Trainers        Nutrition
 Sports Doctor            Fitness Coach        Scouting Team
Applying advanced training techniques and strategies

6.Overview
An example of an investment in young players
What I propose to do
Expected design of the academy
Marketing Plan
Estimated costs and Expected revenue
Conclusion
References

7.Overview
An example of an investment in young players
What I propose to do
Expected design of the academy
Marketing Plan
Estimated costs and Expected revenue
Conclusion
References

8.Marketing Plan
Targeted customers are middle class and high class families, highly talented players
Competitors
The marketing campaign will consist of the following items:
Facebook campaigns
Advertisements in football websites such Yallakora, Filgoal, Korabia.
Using a famous footballer such as Hazem Emam
Advertisements in sports newspapers and magazines
Fliers in schools and clubs

9.Overview
An example of an investment in young players
What I propose to do
Expected design of the academy
Marketing Plan
Estimated costs and Expected revenue
Conclusion
References

10.Costs
The expected costs of this project are a bit high.
Infrastructure:             1.78 million  pounds.
Salaries:                1.25 million pounds per year
Marketing                1.5 million  pounds per year
Signing with talented players        470,000  pounds
Total costs = 5,000,000 pounds

11.Revenue
2 ways of getting profit (subscription fees & selling players)
Expected applicants in the first year = 120 applicant
Fees per person = 12,000  per year
Expected players to be sold in the first year = 5 players
Expected price of one player = 100,000 pounds
Profit in the first three years = (1,440,000 + 1,500,000 ) * 3  =  5820000  pounds
This covers the costs and makes a profit margin of 820,000 pounds.

12.Overview
An example of an investment in young players
What I propose to do
Expected design of the academy
Marketing Plan
Estimated costs and Expected revenue
Conclusion
References

13.Conclusion
By all means, establishing a football academy is a very profitable project if it was done in the proper way. That’s because of its huge market and shortage in the number of football academies in Egypt. It only needs a large capital and some time.

14.Overview
An example of an investment in young players
What I propose to do
Expected design of the academy
Marketing Plan
Estimated costs and Expected revenue
Conclusion
References

15.References
(A Community Football Academy in the Bolivian Andes, 2011)
(El-Kader, http://weekly.ahram.org.eg/2007/876/sport.htm, 2010)
(http://www.thefa.com/GetIntoFootball/Facilities/Artificial_Pitches)
(http://www.transfermarkt.co.uk/en/lionel-messi/profil/spieler_28003.html,2011)
(http://www.artificial-grass.com/advantages.htm, 2011)
(http://socceracademyreno.com/index.php?option=com_content&view=article&id=5&Itemid=5)