PPT On MARKETING IN THE GLOBAL COMMUNITY

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MARKETING IN THE GLOBAL COMMUNITY Presentation Transcript:
1.MARKETING IN THE GLOBAL COMMUNITY

2.What is Marketed?
Goods
 Services
 Events
 Experiences
 Persons

3.Places
 Properties
 Organizations
 Information
 Ideas

4.Key Customer Markets
Consumer markets
Business markets
Global markets
Nonprofit/Government markets

5.Marketing Channels

6.Marketing Environment

7.Company Orientations

8.Major Societal Forces
Network information technology
Globalization
Deregulation
Privatization
Heightened competition
Industry convergence
Retail transformation