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Innovation In Advertising Presentation Transcript:
1.Innovation in advertising
2.What is ADVERTISING?
“The action of calling something to the attention of public”
Advertising is the promotion of a company's products and services carried out primarily to drive up sales of the products and services.
Advertising is the third partner in the relationship between a consumer and a product/service
3.Who needs advertising?
Companies use advertising to:
Inform people about their products and services
To make their brand names familiar to the public
4.Why needs advertising?
Companies use advertising to:
To give the company a “personality” which sets it apart from the others.
To remind customers about their brands at the right time and right place
To tell the public about improvements in products
To help their sales force to be more effective
To reinforce customer confidence in his/her purchase
5.Types of Advertising
Print Advertising –
Newspapers, Magazines, Brochures, Fliers
Outdoor Advertising –
Billboards, Kiosks, Trade-shows and Events
Broadcast Advertising –
Television, Radio and the Internet
6. Innovation in advertising
Behind the Success of any advertisement there is Innovation Coupled With:
Emotion
Humour
Truth
Culture, Values & Religiosity
7. Innovation in advertising
There’s no second chance at making a good first impression
8. Advertisements, if they
don’t catch your attention within seconds they
are considered failed
9. Innovation in advertising
Instead, to really stand out of the crowd, the idea has to be really out of the box, something that makes you laugh, talks about it or at least make you look twice
10.We are seeking for creative advertisements, particularly those that convey messages with sense of humour, or deliver ideas in ways we have never expected
11.Do’s and Don’ts of Advertising
12.Some don’ts
In case you do any comparison with your competitor or show your competitor it should be done in a intelligent and tactful manner that such that it is memorable and not in bad taste.
13. Innovation in advertising Examples
14. FedEx Kinkos : Office Products now at fedexkinkos.com
15. Duracell – Last longer, much longer
Innovation In Advertising Presentation Transcript:
1.Innovation in advertising
2.What is ADVERTISING?
“The action of calling something to the attention of public”
Advertising is the promotion of a company's products and services carried out primarily to drive up sales of the products and services.
Advertising is the third partner in the relationship between a consumer and a product/service
3.Who needs advertising?
Companies use advertising to:
Inform people about their products and services
To make their brand names familiar to the public
4.Why needs advertising?
Companies use advertising to:
To give the company a “personality” which sets it apart from the others.
To remind customers about their brands at the right time and right place
To tell the public about improvements in products
To help their sales force to be more effective
To reinforce customer confidence in his/her purchase
5.Types of Advertising
Print Advertising –
Newspapers, Magazines, Brochures, Fliers
Outdoor Advertising –
Billboards, Kiosks, Trade-shows and Events
Broadcast Advertising –
Television, Radio and the Internet
6. Innovation in advertising
Behind the Success of any advertisement there is Innovation Coupled With:
Emotion
Humour
Truth
Culture, Values & Religiosity
7. Innovation in advertising
There’s no second chance at making a good first impression
8. Advertisements, if they
don’t catch your attention within seconds they
are considered failed
9. Innovation in advertising
Instead, to really stand out of the crowd, the idea has to be really out of the box, something that makes you laugh, talks about it or at least make you look twice
10.We are seeking for creative advertisements, particularly those that convey messages with sense of humour, or deliver ideas in ways we have never expected
11.Do’s and Don’ts of Advertising
12.Some don’ts
In case you do any comparison with your competitor or show your competitor it should be done in a intelligent and tactful manner that such that it is memorable and not in bad taste.
13. Innovation in advertising Examples
14. FedEx Kinkos : Office Products now at fedexkinkos.com
15. Duracell – Last longer, much longer
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