PPT On ZARA
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ZARA
Presentation Transcript:
1. HISTORY1975 – Opening of first store in Central Street
1980 – International expansion through Porto
1989 – Entered U.S.
1990 – Entered France
1992 – Entered Mexico
1993 – Greece
1994 – Belgium and Sweden
2001 – Listed up in Madrid Stock Exchange
2. Amancio Ortega
Born in 1936 in Leon
A Spanish Fashion Entrepreneur
Chairman of Inditex
Spain’s richest man and listed as the seventh richest man in the world
Started up his career as a gofer at the age of 14
In 1972 introduced Confeccious Goa (bathrobes)
3. Success Keys
Keeping brand simple and direct
Manufacturing in less quantities
Targeting higher income group people
Making parity with the trend
Quick replacement through new styles
Introducing fashion statement
Target customers Men, Women and Children
4. PRESENT VIEW
It has 1520 retail outlets all over the world
Annual turnover 6824 million Euros
Inditex is the holding company of ZARA
Present in 77 countries
Siblings – Massimo Dutti, Pull and Bear, Bershka
Third largest clothing retailer in world
5. UNIQUENESS
Launches 10,000 new designs each year
Best quality
Latest designs
Starting price $150
A secret player in the market
6. ZARA IN INDIA
Launched in 2010
Stores opened in Citywalk and DLF promenade(Delhi) and in Palladium mall (Mumbai)
Entered through a joint venture with Trent Lmtd, a Tata Group Company
Holds 51% share while Trent holds 49% share
Discovered the preference for bright colours mainly black, brown, white
Achieved sales of 1.25crore in Delhi and Mumbai
7. FUTURE PLANS
To expand their retail outlets in Miami (U.S), California, and in India
8. COMMITMENTS
Encouraging recycling
Introducing paper bags
Animal reering
Transportation through bio- diesel fuel
9. Thank You.
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