PPT On TEEN MARKETING
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“TEEN MARKETING IS THE PROMOTION OF PRODUCTS AND SERVICES TO TEENAGE CONSUMERS THROUGH THE USE OF ENDORSEMENTS, PRODUCT PLACEMENT AND SUPPORT OF EVENTS WHICH THEY ATTEND”
2. WHY FOCUS ON TEENS ?
They have plenty of discretionary income.
They spend family money and also influence their parents on both big and small purchases.
They shape and impact new fashion and lifestyle trends.
They hold a mirror to our society.
3. TEENAGERS’ LIFESTYLE, ATTITUDE & BEHAVIOURS
They are pretty much pragmatic, individualistic and exude optimism.
Teens have an unprecedented and unlimited access to cutting-edge technologies
They are driven by a sense of empowerment
Teens are quite self-assured
4. TEENAGE CUSTOMERS : GETTING UP – CLOSE & PERSONAL
Eternal search for an identity
Streak of independence
Better cognitive power
Change in location
Enhanced buying power
Pester power
Identity and brand loyalty
5. FACTORS INFLUENCING TEENAGERS
Financial risk hitherto unheard of
Role models – not too far away
Radical change in the information realm
Leadership
Teenagers discover their own world
6. STRATEGIES FOR MARKETING EFFECTIVELY TO TEENS
Go to teens where they are
Tune into social networks
Promotions : the way forward
Espouse a cause
Be authentic
Address them like adults
Connect with the parent
Catch them young
7. STRATAGEMS USED FOR MARKETING TO TEENS
Confluence of psychology and marketing
Cashing in on pester power
Catching them young
Buzz marketing
Commercialization in the realm of education
Using the power of internet
8. POINTS TO CONSIDER
Use of graphics and animations
Spread the word
Design interactive web pages
9. DRAWBACKS AND CONCERNS
Teens are more vulnerable to attractive and deceitful advertisements and purveyors of tobacco products. According to a recent study conducted by www.abcnews.com, as many tobacco smokers die each year due to illnesses, the tobacco industry aggressively tries to find replacements from among the younger population, including children, to keep their business growing.
10. THE ROLE OF PARENTS
It is important for parents to be conscious and alert to the high-impact marketing environment to which their children are exposed; and guide and advise them suitably so as not to fall into situations, which are harmful to them.
The buyer has to beware and decide carefully as to what is right and what is not.
Parents should try to spend as much time as possible with their children.
11. Thank You.
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TEEN MARKETING Presentation Transcript:
1. DEFINITION“TEEN MARKETING IS THE PROMOTION OF PRODUCTS AND SERVICES TO TEENAGE CONSUMERS THROUGH THE USE OF ENDORSEMENTS, PRODUCT PLACEMENT AND SUPPORT OF EVENTS WHICH THEY ATTEND”
2. WHY FOCUS ON TEENS ?
They have plenty of discretionary income.
They spend family money and also influence their parents on both big and small purchases.
They shape and impact new fashion and lifestyle trends.
They hold a mirror to our society.
3. TEENAGERS’ LIFESTYLE, ATTITUDE & BEHAVIOURS
They are pretty much pragmatic, individualistic and exude optimism.
Teens have an unprecedented and unlimited access to cutting-edge technologies
They are driven by a sense of empowerment
Teens are quite self-assured
4. TEENAGE CUSTOMERS : GETTING UP – CLOSE & PERSONAL
Eternal search for an identity
Streak of independence
Better cognitive power
Change in location
Enhanced buying power
Pester power
Identity and brand loyalty
5. FACTORS INFLUENCING TEENAGERS
Financial risk hitherto unheard of
Role models – not too far away
Radical change in the information realm
Leadership
Teenagers discover their own world
6. STRATEGIES FOR MARKETING EFFECTIVELY TO TEENS
Go to teens where they are
Tune into social networks
Promotions : the way forward
Espouse a cause
Be authentic
Address them like adults
Connect with the parent
Catch them young
7. STRATAGEMS USED FOR MARKETING TO TEENS
Confluence of psychology and marketing
Cashing in on pester power
Catching them young
Buzz marketing
Commercialization in the realm of education
Using the power of internet
8. POINTS TO CONSIDER
Use of graphics and animations
Spread the word
Design interactive web pages
9. DRAWBACKS AND CONCERNS
Teens are more vulnerable to attractive and deceitful advertisements and purveyors of tobacco products. According to a recent study conducted by www.abcnews.com, as many tobacco smokers die each year due to illnesses, the tobacco industry aggressively tries to find replacements from among the younger population, including children, to keep their business growing.
10. THE ROLE OF PARENTS
It is important for parents to be conscious and alert to the high-impact marketing environment to which their children are exposed; and guide and advise them suitably so as not to fall into situations, which are harmful to them.
The buyer has to beware and decide carefully as to what is right and what is not.
Parents should try to spend as much time as possible with their children.
11. Thank You.
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